Video usage by marketers is on the rise. Many marketers are realizing the importance of video and are adjusting their strategies to include the medium and the channels where it is consumed. 81% of businesses use video — up from 63% over the last year. (Hubspot). Year over year marketers are reporting a rise in ROI from video. Back in 2015, only a third said they got a good ROI. That number more than doubled in the following 12 months. Video brochures, youtube, vimeo, social media are just some of the available channels for the medium.
Video Usage By Marketers Is On The Rise Infographic
https://biteable.com/blog/video-marketing-statistics/
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
https://www.wyzowl.com/video-marketing-statistics-2020/
Does your business use video as a marketing tool?
% of people who agree
The number of businesses using video as a marketing tool, overall, has increased from 61% to 85% since 2016.
Is video an important part of your marketing strategy?
% of people who agree
The perceived importance of video as a marketing tool has significantly increased. In 2015, around 78% of video marketers told us they believed video to be an important part of their marketing strategy. Now, as we enter 2020, that number has increased to 92%.
Has your video marketing led to a greater understanding of your product or service?
% of people who agree
Video has held consistently strong as a tool for building understanding. When we first asked the question back in 2015, 80% of marketers told us they felt they’d increased understanding of their product or service using video. Now, that number has increased to 95%.
Does video give you a positive return on investment?
% of people who agree
There has been an almost unfaltering rise in the number of marketers reporting a positive ROI from video. Back in 2015, only a third said they got a good ROI. That number more than doubled in the following 12 months, and has since seen further increases, peaking this year at 88%
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
